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You likely know Bo best from his television spots and ad campaign with Bo Jackson in the late 1980s. The theory goes that Jackson was quite adept at a range of activities. As he would display his prowess for a wowed audience, Diddley would chime in and say "Bo, you don't know Diddley". This was a play on names, as both were given the Christian name of Bo upon birth, and Diddley is synonymous with "very little or nothing". It played well amongst younger demographics.
Bo Diddley was 79. Five points are awarded to Brant Brown.
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